Phase 01
Objective
Create a piece of technology-based entertainment that reinforced positive brand recall and encouraged interaction between guests at the event.
EXPERIENTIAL MARKETING
LANCÔME
A touchscreen virtual puzzle for Lancôme's brand event
The project
A touchscreen virtual puzzle for Lancôme's brand event
Lancôme needed something to keep children entertained at a brand event, and that would also leave the brand remembered.
The process
How we approached this project
Phase 02
The opportunity
At a brand event children are the first to get bored, and their parents leave with them. An activity played by several people at once holds both generations at the same time.
Phase 05
The solution
A virtual puzzle on a multitouch screen, developed in house, that several people can play at once and can be fully branded with the client's identity.
Phase 03
The work
We developed the environment and the content: a matching-pairs game aimed at younger children, with the pieces represented by the brand's products. It is simple and fast-moving, and because it runs on a multitouch screen several people can follow the same activity.
Phase 04
The result
It worked throughout the event and not only with the children: the adults found it fun too and competed with each other for the best score.
Gallery
Project images
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