Virtual Reality in fashion and luxury

The new era of digital fashion

The fashion industry is going through its deepest digital shift yet. Immersive technology lets luxury brands open virtual boutiques reachable from anywhere, cut returns by up to 40% through virtual try-on and launch exclusive digital collections in virtual worlds that open up new revenue streams.

From virtual catwalk shows reaching millions of simultaneous viewers to AR fitting rooms that let you see a garment without setting foot in a shop, by way of collaborative 3D design and digital fashion NFTs, leading brands are redefining how fashion is created, distributed and consumed in the digital age.

XR solutions for fashion and luxury

Immersive technology that is reshaping the fashion industry

Boutiques Virtuales

Fully immersive luxury stores in VR where customers browse collections, get personal advice and buy from anywhere in the world.

Probadores Virtuales AR

Apps that let you try garments on virtually through your phone camera, see how they look from every angle and share the outfit on social media.

Moda Digital NFT

Exclusive collections of virtual clothing for avatars in virtual worlds and video games, opening up new digital fashion markets.

Artificial Intelligence

AI for fashion design and personalisation

Generative artificial intelligence is reshaping fashion design by automatically creating new patterns and designs, generating whole collections from AI-predicted trends and tailoring garments to each customer’s exact preferences.

AI algorithms analyse millions of fashion images, predict trends with 85% accuracy, produce photorealistic renders of garments that do not yet physically exist and streamline the production chain, cutting waste by up to 30%.

Generative collection design

AI that creates one-off garment designs from styles, trends and preferences

AI-powered size personalisation

Algorithms that work out the perfect size from photo analysis, cutting returns

Trend forecasting

AI that analyses social media and the catwalks to predict next season’s trends

Immersive fashion experiences

Use cases that are transforming fashion and luxury

Virtual catwalk shows

Luxury brands present their collections on virtual catwalks. Viewers attend as avatars and buy the pieces from inside VR.

Benefit: Global reach with no capacity limits

Impact: An audience 100× larger than a physical show

Virtual try-on for jewellery and accessories

Jewellery try-on

AR apps let you try jewellery and accessories on virtually with photorealistic accuracy before visiting the shop.

Benefit: Returns down by 40%

Impact: Online conversion up 55%

Luxury VR showrooms

Photorealistic virtual boutiques where VIP customers browse exclusive collections and receive personal advice.

Benefit: A luxury experience without the cost of premises

Impact: Average basket 30% higher

Customización AR

Customers customise garments in AR, seeing colours and finishes live. The AI suggests combinations to match their personal style.

Benefit: A one-off product with no stock made in advance

Impact: Margin up 45% on personalised products

Real cases

Featured projects in fashion and luxury

A selection of work already delivered to fashion and luxury clients.

See all projects