Phase 01
Objective
Create a virtual reality event with exclusive bespoke content showing the new collection, as a draw within a social marketing event.
VIRTUAL REALITY FOR PRODUCT
JOYERÍA SUÁREZ
Collection launch in virtual reality for Joyería Suárez
The project
Collection launch in virtual reality for Joyería Suárez
Suárez wanted to present its new collection at its most iconic Madrid store with something more than a display case.
The process
How we approached this project
Phase 02
The opportunity
Jewellery is looked at close up and on a small scale. In virtual reality it can be presented at another scale and in a setting built for it, without the limits of a display case.
Phase 05
The solution
A bespoke virtual reality development for product, with the new collection presented in a spectacular setting, within an event full of surprises and performers.
Phase 03
The work
For this kind of production we have more than twenty virtual reality systems and more than twenty expert technicians, with the technical and logistical capacity for one-off events and for simultaneous events in several locations.
Phase 04
The result
The event was resolved with fully branded staging and concealment furniture, for a clean, premium look, and left a one-off virtual reality product show at the brand's most iconic store in central Madrid.
Gallery
Project images
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