Phase 01
Objective
Design and produce a national roadshow with bespoke brand content, able to run every weekend in several cities at once.
ACTIVATION WITH VIRTUAL REALITY
MATUSALEM
National virtual reality roadshow for Ron Matusalem
The project
National virtual reality roadshow for Ron Matusalem
Ron Matusalem wanted a sales activation that would tour Spain for months with immersive content of its own.
The process
How we approached this project
Phase 02
The opportunity
A long roadshow stands or falls on logistics: duplicated kit, trained technicians and a way of working that any crew can follow identically in Vigo or in Alicante.
Phase 05
The solution
A turnkey virtual reality roadshow, with content owned by the brand, enough kit for seven simultaneous locations and technical crews trained to operate without central supervision.
Phase 03
The work
We ended up producing seven simultaneous events every weekend for more than seven months. Matusalem was the first brand with which we took this format to that scale, and it established the protocol we have used ever since.
Phase 04
The result
The activation stayed live for the whole campaign with the same look in every city: branded staging, concealment furniture and uniformed staff.
Gallery
Project images
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