Phase 01
Objective
Show Calidad Pascual's production method, covering both the technical side and animal welfare, with the most sensitive demonstration possible.
360º VIDEO FOR THE FOOD INDUSTRY
CALIDAD PASCUAL
A 360º video on animal welfare at Calidad Pascual's farms
The project
A 360º video on animal welfare at Calidad Pascual's farms
Calidad Pascual wanted to show how the cows on its farms live without asking anyone to travel there.
The process
How we approached this project
Phase 02
The opportunity
The treatment of animals is one of those things nobody believes when told and everybody understands when seen. 360º lets you look around and check for yourself, with nobody in between.
Phase 05
The solution
A 360º video of the farms with project direction, script, filming, post-production, content editing and professional voice-over.
Phase 03
The work
A prior study of all the facilities was needed, along with the best hours of natural light and the best moment for the animals within the visual narrative. Post-production resolved sequence linking, lighting, music, sound effects and voice-over in several languages.
Phase 04
The result
The video shows every detail of the state the animals are in, the freedom they enjoy, the technology of the facilities and the technique used to collect and store the milk.
Gallery
Project images
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