Phase 01
Objective
Teach digital safety to younger audiences through play, replacing the talk with an experience they could try for themselves.
DIGITAL SAFETY TRAINING
CYBER CAMP
Digital safety training for young people using virtual reality
The project
Digital safety training for young people using virtual reality
CyberCamp needed to explain digital footprints and online risks to children and teenagers, in a format that could compete with everything else at the fair.
The process
How we approached this project
Phase 02
The opportunity
At that age the message gets through by doing, not by being warned. Virtual reality puts the child inside the situation and lets them draw their own conclusion, rather than listening to a list of prohibitions.
Phase 05
The solution
Age-appropriate digital safety content, virtual reality equipment, set dressing and supervisors on the floor, all delivered as a single service.
Phase 03
The work
We filtered our demo catalogue by digital safety topic and recommended age, and the client chose from that shortlist. The stand was completed with children’s props and staff used to working with minors.
Phase 04
The result
The stand was one of the busiest points at the fair and was picked up by the media covering the event.
Gallery
Project images
Would you like a project like this for your company?
Tell us what you need and we will get back to you within 24 hours.