Phase 01
Objective
Achieve the most realistic technology demonstration possible, so that New Holland's potential customers could take in every detail of its new machinery.
360º VIDEO FOR INDUSTRY
NEW HOLLAND
Product demonstration in 360º video for New Holland
The project
Product demonstration in 360º video for New Holland
New Holland needed to show its new machinery working in the field to customers who were at a trade fair.
The process
How we approached this project
Phase 02
The opportunity
A tractor does not fit on a stand and a spec sheet does not convey how it works. 360º takes the machine out to the field, in operation, without taking the customer out of the fair.
Phase 05
The solution
Real 360º video with added explanatory information, and staging with premium virtual reality hardware for showing it at trade fairs and dealerships.
Phase 03
The work
A prior study of the vehicles and implements was needed to get the shots that demonstrated every detail. Real 360º video and 360º HD photography were produced, with post-production covering sequence linking, lighting, music, sound effects and professional multilingual voice-over.
Phase 04
The result
The content is published as 360º video on the usual platforms and shown at trade fairs and official dealerships, with the implements working for real as an explicit demonstration of how they differ from the competition. Its success led the staging to be repeated at various fairs and conventions.
Gallery
Project images
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