Media Markt · Virtual reality consultancy and permanent showroom

The project

Virtual reality consultancy and permanent showroom for Media Markt

Media Markt wanted to sell virtual reality in its stores, and first needed to know what was worth putting on the shelf.

The process

How we approached this project

Phase 01

Objective

Select the range of virtual reality technology fit to be sold to the general public in its stores.

Phase 02

The opportunity

Buying a headset you have never worn is hard to justify. If the chain wants to sell one, the first thing is to let people try it.

Phase 05

The solution

A consultancy engagement with the entire existing range of headsets and virtual reality engines on the table, backed by hands-on experience in 3D development and in 360º photography and video.

Phase 03

The work

Media Markt received a complete map of the technology available on the world market, and we also fitted out an installation with the best hardware and the most powerful software at its most important store in Spain, in San Sebastián de los Reyes. The premium staging was left permanently in place so any visitor could try it, and served as the model to replicate across the other stores.

Phase 04

The result

The chain opened a new sales segment with positive financial results, modernised its premises, gained press coverage and drew more prospective customers.

Gallery