Phase 01
Objective
Produce a series of events across Spain with immersive content aimed at a young audience, geared to driving sales of the new product.
ROADSHOW WITH VIRTUAL REALITY
PASCUAL BIFRUTAS
Virtual reality roadshow for the Bifrutas launch
The project
Virtual reality roadshow for the Bifrutas launch
Pascual needed a nationwide activity to drive sales of its new product among a young audience.
The process
How we approached this project
Phase 02
The opportunity
The target audience for the launch is the one that pays least attention to conventional advertising and shares the most of what it tries. Virtual reality fits exactly there: you try it, you film it, you show it.
Phase 05
The solution
A sales activation roadshow with bespoke content, more than twenty locations covered and branded staging that turned the point of sale into the place worth stopping at.
Phase 03
The work
We completed more than twenty events in the flagship shopping centres of several provincial capitals, with content chosen for that audience and staff used to working with teenagers.
Phase 04
The result
Every event drew high participation and a queue. The staging, customised with the product’s imagery, kept the focus on the brand throughout the tour.
Gallery
Project images
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