Phase 01
Objective
Create real 360º video content for the brand’s events, showing its sponsorship from a viewpoint conventional broadcast cannot offer and revealing the inside of the vehicle along the way.
REAL 360º FILM
SKODA
Real 360º film for Škoda and its sponsorship of La Vuelta
The project
Real 360º film for Škoda and its sponsorship of La Vuelta
Škoda was after something different to give visibility to its sports sponsorship while showing off its new model at the same time.
The process
How we approached this project
Phase 02
The opportunity
At a mass-participation event every brand looks the same: a barrier and a logo. Filming from inside the race organisation car puts the viewer somewhere no television camera reaches.
Phase 05
The solution
A real 360º video piece with a double payoff, sports sponsorship and product, filmed during the race and reusable across all the brand’s communications.
Phase 03
The work
It took a day of coordination with the riders to capture the shots and the details the brand wanted, with the 360º camera mounted in the vehicle inside the race itself.
Phase 04
The result
The content is published as a 360º video on the usual platforms and is also shown at official events and conventions, where it lets people appreciate the vehicle and its role in the race at the same time.
Gallery
Project images
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