Phase 01
Objective
Tell the content of ACCIONA's communication strategy through an artistic piece created in virtual reality, inspired by its campaign «Diseñando un mundo mejor».
MARKETING WITH VIRTUAL REALITY
ACCIONA
ACCIONA's Christmas greeting created with art in virtual reality
The project
ACCIONA's Christmas greeting created with art in virtual reality
ACCIONA wanted a Christmas greeting that told its communication strategy without falling back on the usual corporate video.
The process
How we approached this project
Phase 02
The opportunity
Watching someone create in virtual reality is a spectacle in itself: the stroke appears in mid-air and a camera can film it from outside. It is a way of telling values without stating them.
Phase 05
The solution
We brought together the most current virtual reality hardware of the moment and an internationally renowned artist, and filmed the live creation inside the virtual environment in 2D.
Phase 03
The work
The work was done with HTC Vive, its controllers and base stations, creating with Google's Tilt Brush. Visual artist Vanessa Iacono drew live the themes the brand wanted to convey: wind turbines, photovoltaic plants, rivers, hydroelectric systems and a cohesive natural world in a scene of great beauty.
Phase 04
The result
The video is a call to care for the environment and an invitation to build a better planet, and it conveys ACCIONA's values in infrastructure management and renewable energy. The work continued in a performance broadcast on TVE.
Gallery
Project images
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