Phase 01
Objective
Produce an experiential marketing event that reflected the centre’s values and worked as a draw for footfall and potential customers.
MARKETING WITH VIRTUAL REALITY
BONAIRE
Virtual reality event at the Bonaire shopping centre
The project
Virtual reality event at the Bonaire shopping centre
The Bonaire shopping centre was looking for something different to draw visitors in and strengthen its image with young people and families.
The process
How we approached this project
Phase 02
The opportunity
A shopping centre competes for people’s free time. Virtual reality gives them a concrete reason to come, to stay and to tell others about it, which a conventional poster campaign does not achieve.
Phase 05
The solution
A turnkey event: content selection, headsets, branded staging and technicians looking after every visitor. All Bonaire had to do was provide the space and advertise the activity.
Phase 03
The work
We picked the experiences in our catalogue that matched the centre’s values and designed the area with concealment furniture, so that visitors saw a clean space rather than a sprawl of cables and hardware.
Phase 04
The result
The area became a meeting point inside the centre for the whole run of the campaign, with a constant turnover of users and a very strong response from families.
Gallery
Project images
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