Phase 01
Objective
Unify the bank's welcome message and make it permanently available to new employees, shortening the time they take to settle into their role.
AUGMENTED REALITY FOR BANKING
BANCO SANTANDER
Onboarding and integration of new Banco Santander employees
The project
Onboarding and integration of new Banco Santander employees
Banco Santander wanted every new hire to receive the same welcome message, and to be able to watch it whenever it suited them.
The process
How we approached this project
Phase 02
The opportunity
A welcome delivered by different people changes from branch to branch. Recording it once and handing it over in a headset keeps it identical for everyone and frees the teams from repeating it.
Phase 05
The solution
A 360º video shoot at the bank's premises with augmented reality layers, delivered on headsets programmed to play on their own, with nobody having to set them up.
Phase 03
The work
Every department took part, with a complete end-to-end service. The creative team studied the company's messages in depth to order them and bring out its strong points; production filmed on site; augmented reality was used to add the corporate messages, the responsibilities of each role and the services offered to employees; and post-production resolved transitions, music, professional voice-over and effects.
Phase 04
The result
The message was clarified and new employees settled into their roles faster. The outcome led Banco Santander to work with us on later projects.
Gallery
Project images
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