Phase 01
Objective
Provide training in recycling for the reuse of waste on the production plant floor.
VIRTUAL REALITY FOR TRAINING
IVECO RECICLAJE
Industrial recycling training in virtual reality for Iveco
The project
Industrial recycling training in virtual reality for Iveco
Iveco wanted its operators to see what happens when waste ends up where it should not, rather than just be told.
The process
How we approached this project
Phase 02
The opportunity
The consequences of poor recycling show up years later and somewhere else, so they teach nothing to the person sorting the waste. In virtual reality they can be shown there and then.
Phase 05
The solution
A bespoke experience set in a natural landscape, surrounded by animals and vegetation, that changes in response to the user's actions: the reaction is immediate and feeds directly into their next decision.
Phase 03
The work
We handled the whole process. The virtual reality programming department took care of direction, the creative and awareness-raising process, storytelling, pre-layout, 3D modelling and texturing, sequencing, programming and post-production.
Phase 04
The result
Users internalised what they had learned and efficiency in handling those resources went up, with financial and logistical benefits. That led to further projects with Iveco.
Gallery
Project images
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