Phase 01
Objective
Stage a virtual reality event with a striking experience that would serve as a draw within a social marketing setting.
VIRTUAL REALITY FOR EVENTS
IBERIA EXPRESS
A virtual reality rollercoaster for an Iberia Express event
The project
A virtual reality rollercoaster for an Iberia Express event
Iberia Express was looking for an attraction to draw attention at a social marketing event.
The process
How we approached this project
Phase 02
The opportunity
At a crowded event, what people remember is what they did, not what they saw. A couple of minutes with the headset on leaves a memory and something to talk about.
Phase 05
The solution
A virtual reality rollercoaster, exclusively developed, with Iberia Express branding programmed in for maximum customisation.
Phase 03
The work
We have more than twenty virtual reality systems and more than twenty expert technicians, with the technical and logistical capacity for one-off events and for simultaneous events in several locations.
Phase 04
The result
Fully branded staging, with concealment furniture for a clean, premium look, and technical support keeping the equipment and the high turnover of visitors under control throughout the event.
Gallery
Project images
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