The project

A 3D video of Eurobelt's patented belt cleaning system

Eurobelt had tried filming its patented cleaning system on real video and could not get what it wanted to show to come across.

The process

How we approached this project

Phase 01

Objective

Represent the patented conveyor belt cleaning system accurately and support their marketing work with augmented and mixed reality.

Phase 02

The opportunity

The system works hidden between the belt and the frame, with water in the way. A camera cannot get there, but a 3D model can be sectioned, paused and looked at from inside.

Phase 05

The solution

An HD 3D video in which any detail, however small, can be varied at will, and from which versions are generated to play it in different formats and on different platforms.

Phase 03

The work

The weight of the project fell on the creative, modelling, texturing, rendering and post-production departments, which already knew the product from the augmented reality app built earlier for the same company.

Phase 04

The result

The video shows cleanly the advantages of the system that makes the company a world benchmark in belt hygiene. The client points to its high conversion rate and the logistical savings on demonstrations at trade fairs and exhibitions worldwide.

Gallery

Project images

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