The project

360º tourism film for Salou, Cambrils and La Pineda

Catalonia Tourism needed a way of showing its coastal destinations with a realism photography cannot reach.

The process

How we approached this project

Phase 01

Objective

Capture in 360º the main attractions of Salou, Cambrils and La Pineda, so that a prospective visitor could place themselves in the destination before deciding to travel.

Phase 02

The opportunity

A brochure shows a chosen frame. A 360º recording lets the viewer look wherever they want, including behind them, and that builds a different kind of confidence when choosing a destination.

Phase 05

The solution

360º tourism content with two uses: open distribution online and headset viewing at in-person destination promotion events.

Phase 03

The work

We concentrated the shoot into a short window so as not to disrupt the towns and to leave the rest of the project for editing. The landscapes and the natural light on the shoot days produced very high quality material.

Phase 04

The result

The virtual tour is published as a 360º video on the usual platforms and is also shown in tourist offices, trade fairs and events to promote the area beyond its own borders.

Gallery

Project images

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