Phase 01
Objective
Develop a virtual reality experience with content created specifically for the brand and use it to produce the activation events, handling a high volume of visitors per day.
EXPERIENTIAL VR MARKETING
APEROL
Experiential marketing with virtual reality for Aperol
The project
Experiential marketing with virtual reality for Aperol
Aperol wanted to turn its brand values into an immersive experience of its own and take it on the road to its advertising activations across Spain.
The process
How we approached this project
Phase 02
The opportunity
Aperol was not just after hardware: it needed the software, the staging and the event operation handled by a single supplier, so that the brand message landed the same way in every city.
Phase 05
The solution
A complete, repeatable experiential marketing format: Aperol-owned content in virtual reality, equipment, build and technical staff, ready to be rolled out at each new activation without starting from scratch.
Phase 03
The work
Every department was involved: immersive content development, equipment preparation, space design and a technical crew on site. We delivered an end-to-end service covering everything from creation to get-out.
Phase 04
The result
The images are from the first event produced for the brand, at the Hipódromo de la Zarzuela racecourse in Madrid. The experience ran with continuous queues and a high turnover, with no technical incidents.
Gallery
Project images
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