Phase 01
Objective
Create an emotive, enveloping piece to be shown at the club’s facilities and museum, capturing details and viewpoints a supporter never sees from the stands.
VIRTUAL REALITY FOR SPORT
FC BARCELONA
360º film and virtual reality for the FC Barcelona museum
The project
360º film and virtual reality for the FC Barcelona museum
FC Barcelona wanted an immersive piece able to tell its history, its present and its future inside the club museum.
The process
How we approached this project
Phase 02
The opportunity
A member’s relationship with their club is emotional before it is factual. An immersive format can put them on the pitch, in the players’ tunnel or inside a historic moment they only knew from photographs.
Phase 05
The solution
An immersive club piece combining historic archive and present-day 360º footage, designed to run daily in front of audiences of all ages.
Phase 03
The work
The piece fuses virtual reality development, 360º stills, real 360º video and flat archive images embedded within the immersive environment, so that the club’s archive sits alongside present-day footage.
Phase 04
The result
The content is shown at the FC Barcelona museum and at the club’s most significant events, with a level of immersion that engages the viewer emotionally within the first few seconds.
Gallery
Project images
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