Phase 01
Objective
Take on the full production of the events: equipment, content, build, technical staff and get-out, always with the most recent headsets available at the time.
VIRTUAL REALITY EVENTS
GOOGLE
Virtual reality event production for Google
The project
Virtual reality event production for Google
Google needed to run virtual reality events in different Spanish cities to one consistent standard, without having to manage local suppliers.
The process
How we approached this project
Phase 02
The opportunity
Spreading a campaign across several cities multiplies the points of failure. Having one supplier with its own kit and its own technicians stops the experience from changing from one city to the next.
Phase 05
The solution
End-to-end virtual reality event production with our own equipment and staff, repeatable anywhere in Spain without renegotiating with local suppliers.
Phase 03
The work
We mobilised more than twenty virtual reality systems and more than twenty trained technicians, with the capacity to operate in over twenty Spanish cities. Every location was built to the same protocol and the same configuration.
Phase 04
The result
The events ran with branded staging and concealment furniture, keeping a consistent look in every city and with no incidents that interrupted the activity.
Gallery
Project images
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