Objective
Display every model of motor and conveyor belt at minimum logistical cost.
An augmented reality app to demonstrate Eurobelt's motors and belts
Eurobelt could not take its whole range of motors and conveyor belts to every trade fair, and still needed to show it.
Display every model of motor and conveyor belt at minimum logistical cost.
A physical sample explains itself, but it is heavy, it takes up space and it can only be in one place at a time. Augmented reality keeps that clarity and turns heads on the stand as well.
An augmented reality application that recognises the standard motor stand the company already uses: the motors mount onto it, and each belt model mounts onto them.
The app shows the assembly machining in precise detail and allows switching between models, varying and adjusting the speed and seeing simulated operation. The creative team's work was decisive: the result went well beyond what the client expected.
Augmented reality proved the right technology and met every objective: impact and attention at their trade fairs, the ability to demonstrate every element of their production, a clear message and lower logistics costs.
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