Phase 01
Objective
Present the potential of virtual, augmented and mixed reality applied to advertising and marketing, and let attendees try it first hand instead of watching it in a slide deck.
TRAINING IN VR TECHNOLOGY
CANNES LIONS
Virtual, augmented and mixed reality demonstration at Cannes Lions
The project
Virtual, augmented and mixed reality demonstration at Cannes Lions
During the 2018 Cannes Lions awards we showed the agencies and advertisers in attendance what immersive technology could already do.
The process
How we approached this project
Phase 02
The opportunity
The festival brings together the creative leads of the major brands and agencies. It was the one place where a well-chosen demonstration was worth more than any sales pitch.
Phase 05
The solution
An educational demonstration with high-end equipment, content curated for a professional audience and technicians able to explain each technology to people who knew advertising but not hardware.
Phase 03
The work
Our content team sifted through the best advertising and technical examples available, and we built staging that blended into the venue, with the hardware hidden and the headsets on show.
Phase 04
The result
Attendees were able to compare all three technologies in a single session and understand what each one is good for, which was exactly the point of the activation.
Gallery
Project images
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