The project

Ashfield Healthcare’s new developments, told in 360º

Ashfield Healthcare

360º video production and headset deployment at a corporate event

Self-playing immersive films of the company’s new developments

A fleet of Meta Quest 3 headsets with technicians on site

The process

How we approached this project

Phase 01

Objective

Present Ashfield Healthcare’s new developments at its corporate event in a way people would remember, rather than through the usual presentation formats.

Phase 02

The opportunity

An event packs a lot of people into a few hours. The immersive format lets every attendee watch the whole thing in a few minutes, at their own pace and without distractions, keeping turnover high all day.

Phase 04

The solution

We brought a large number of Meta Quest 3 headsets running in parallel, with self-playing content and technicians working the room: handing out devices, cleaning between users and restarting the experience immediately.

Phase 03

The work

We produced the 360º films explaining the company’s new developments and set them to loop by themselves inside the headset, with no menus and no controllers: the attendee puts it on and the experience begins. We then deployed and ran the equipment throughout the event.

Gallery

Project images

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