Phase 01
Objective
Activate HP's stand at a trade show with a virtual reality app striking enough to draw attention in a setting where everything competes for the same seconds.
VIRTUAL REALITY APP FOR TRADE SHOWS
HP
Virtual reality stand activation for HP
The project
Virtual reality stand activation for HP
HP wanted something on its trade show stand that would stop passers-by and leave the brand attached to an experience people remember.
The process
How we approached this project
Phase 02
The opportunity
A virtual reality experience works twice over at a trade show: for whoever puts on the headset and for whoever watches from outside. The reaction of the person living it is the stand's best draw.
Phase 05
The solution
One of our exclusively developed experiences, branded with HP's identity so that the customisation was complete and the impact stayed attached to the brand.
Phase 03
The work
Virtual reality equipment was deployed and staffed by technicians throughout the show. We have more than twenty systems and technicians trained in more than twenty Spanish cities, with capacity for one-off events and for simultaneous events in several locations.
Phase 04
The result
The set-up was resolved with fully branded staging and concealment furniture, for a clean, premium look, and the technical team comfortably handled the high turnover of visitors passing through the stand.
Gallery
Project images
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