A compass called ORI that helps young people in Castilla y León choose their vocational training
Fundación Empresa Familiar de Castilla y León · Regional Government of Castilla y León
Visual identity and web app development
An AI assistant trained on the region’s vocational training
A bespoke guidance quiz generated with AI
Help young people in Castilla y León choose their path in vocational training. The information was already out there — 23 subject areas, 212 courses and 238 colleges — but it was scattered and hard to navigate for anyone who does not yet know what they are looking for.
A teenager does not visit a website to read 212 course listings. They arrive with one specific question, or with none at all. What was needed was something that asked first and explained afterwards, not a catalogue.
A web app with two main features: an artificial intelligence assistant trained on all the information about subject areas, courses and colleges in Castilla y León, which students can ask their questions; and a bespoke guidance quiz, built with AI, that helps them work out which course to study.
We created the entire visual identity and its main character: ORI, a compass that changes trade depending on the subject area being introduced. Alongside the assistant and the quiz, the web app includes a course and college finder and a 3D tour.
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