Phase 01
Objective
Introduce Roche’s new products to ophthalmologists across Spain in a way no printed material or slide deck can match: by stepping literally inside the eye.
MEDICAL TRAINING IN MIXED REALITY
ROCHE
Interactive 3D scenes of eye anatomy for ophthalmologists, on more than 25 Apple Vision Pro headsets
The project
Roche’s new products, explained from inside the eye
Roche
Interactive 3D scenes in extended reality
More than 25 Apple Vision Pro headsets deployed
A tour across Spain with specialist staff
The process
How we approached this project
Phase 02
The opportunity
A specialist grasps an anatomical structure faster if they can rotate it, cut through it and see it to scale than if they study it on a plate. Extended reality turns the product explanation into something the doctor handles with their own hands.
Phase 04
The solution
We supplied more than 25 Apple Vision Pro headsets with the scenes preloaded, along with specialist staff who seated each attendee, fitted the device and explained how it works and what it does.
Phase 03
The work
We created the interactive 3D scenes — eye anatomy, retina, cornea, optic nerve and clinical data — and took the installation on tour across Spain, building and running it at each venue so that ophthalmologists could try it alongside Roche.
Gallery
Project images
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